Solutions · Compliance Guide

Amazon Review Compliance Guide for Ecommerce Brands

Collect more authentic reviews without review gating, risky incentives, or Amazon policy violations.

Most ecommerce brands are not short on happy customers. They are short on customers who actually follow through and leave a review. GetReviews.ai helps brands collect more authentic reviews using compliant post-purchase flows built around Amazon policies and FTC review rules.

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What Is Amazon Review Compliance?

Amazon review compliance means collecting feedback and reviews in a way that follows the rules governing how brands can communicate with buyers and what they can do with the feedback they receive. The core sources of those rules are:

Amazon Customer Review Policies — what brands can and cannot say or do when requesting reviews.
Amazon Communication Guidelines — when and how sellers can message buyers, and what content is allowed.
FTC review rules — the federal rules around fake, suppressed, or selectively published reviews and testimonials.
Endorsement/testimonial regulations — disclosure rules around incentives, influencer relationships, and biased reviews.

A compliant review program respects all four. Cutting corners on any one of them puts a seller account, an entire catalog, and brand reputation at risk.

What Is Review Gating?

Review gating means selectively asking only happy customers for public reviews while routing unhappy customers somewhere else. It looks like helpful customer service on the surface — but it's exactly the kind of selective publishing the FTC and Amazon prohibit.

Examples of risky review gating

×"If you loved the product, leave us an Amazon review."
×"If your experience was less than 5 stars, contact support instead."
×Showing the Amazon review button only after a positive rating.
×Blocking unhappy customers from leaving a public review.

What Does a Compliant Review Flow Look Like?

Every customer should have the same opportunity to leave feedback, contact support, and leave a public review. That's the standard.

✓Identical review access for all customers
✓No minimum star filtering
✓No positive-review-only logic
✓No hidden review buttons
✓No review suppression
✓No incentives tied to review sentiment
✓Clear support pathways

Are Amazon Product Inserts Allowed?

Product inserts are not prohibited — but the wording and the flow matter enormously. A compliant insert routes every customer to the same neutral landing experience. A risky insert tries to pre-select for positive reviewers.

Allowed

✓Asking for honest feedback
✓Offering support information
✓Warranty registration
✓Directing customers to a neutral feedback page

Risky

×Asking only for positive reviews
×Offering rewards only for reviews
×Filtering unhappy customers away from Amazon
×Pressuring customers to change or remove reviews

For a deeper look at insert design and tracking, see Amazon Insert Cards and QR Code Review Software.

FTC Review Rules Every Seller Should Understand

The Federal Trade Commission enforces several rules that apply to anyone collecting or displaying reviews — Amazon sellers very much included.

No fake reviews.Reviews must come from real customers describing real experiences.
No review suppression.You can't hide or remove genuine negative reviews to manipulate average ratings.
No incentivized positive reviews.Rewards can't be conditioned on the sentiment of a review.
No selective publishing of testimonials.Choosing only flattering testimonials while burying critical ones is deceptive.
No misleading endorsements.Material connections must be disclosed.

Clarifying incentive language

Safe framing: a reward for feedback or engagement, regardless of sentiment.

Risky framing: a reward only for leaving a positive review, or only when the customer rates the product highly.

How GetReviews.ai Helps Brands Stay Compliant

Compliance isn't a checkbox on the GetReviews platform — it's the design philosophy behind every workflow we ship.

✓QR code landing pages
✓Product insert workflows
✓Amazon Request-a-Review automation
✓Dynamic customer support routing
✓Giveaway / warranty workflows
✓Multi-marketplace support
✓Compliance-focused onboarding
✓No review gating
✓No positive-review filtering

See the full platform at Amazon Review Software or jump straight to pricing.

Frequently Asked Questions

Can I ask Amazon customers for reviews?

Yes, but you cannot ask specifically for positive reviews or offer incentives tied to reviews.

Can I use QR codes in Amazon package inserts?

Yes, but the page after the QR code must avoid review gating, sentiment filtering, or deceptive review practices.

Can I offer a coupon or giveaway?

Potentially, but it should not be contingent on leaving a positive review or any review. It should be tied to general feedback, engagement, or warranty registration.

Is review gating against FTC rules?

Yes. The FTC has targeted deceptive review suppression and sentiment-filtering practices.

Can unhappy customers be sent to support?

Yes, support options are fine. The risk is when unhappy customers are prevented from accessing the same review option as everyone else.

Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.

Collect More Reviews the Smarter Way

GetReviews.ai helps ecommerce brands build compliant review collection flows that increase authentic reviews while protecting customer trust.

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